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Here are some general articles that will explain why you need a website, what you should have on it and what the potential it can be.

Why Have a Web Site?

There are hundreds of reasons why you should have a website and you may think you already know why. This article may give you a small idea of what a website can do for you and your business.

1. To Establish A Presence
Approximately 27 million people worldwide have access to the World Wide Web (WWW) and it is estimated that by the end of 1997 36 million will have Web access. No matter what your business is, you can't ignore 27 million people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them. You know your competitors will.

2. To Network
A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows, it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on the WWW.

What is a website?

A Web site is a related collection of World Wide Web (WWW) files that includes a beginning file called a home page. A company or an individual tells you how to get to their Web site by giving you the address of their home page. From the home page, you can get to all the other pages on their site. For example, the Web site for IBM has the home page address of http://www.ibm.com. (The home page address actually includes a specific file name like index.html but, as in IBM's case, when a standard default name is set up,

8 Ways To Improve Bad Website Design

By Ayat Shukairy (c) 2007

Introduction

You're website reads well and you're proud of it. But, you've tried and tried to create something that looks good too, and you can't seem to get it together. You're waiting for rave reviews but none have come your way. Your website is a flop. Not to worry. You're not alone. You want to fix it but you don't have the big budget you need to hire a great web developer. Check out some simple ways you can improve your website and get it into better shape, now!

1. Balance your page
When users enter a website, their focus first starts at the top left of the page, and hovers there before slowly tracking to the right. Contrary to what many think, the web user is focused more on the text of the page, rather than images or graphics. This is where balance comes into place.
Balance will not only make your page more visually appealing, but it will make your page easier to read and items easier to find. A good layout will help the objects on your page to flow.
Read more...

3 Simple Marketing Strategies For Your Small Business Explained

If you’re in business for yourself then sooner or later you’re going to be asking yourself the following questions:

How do I get more customers? How can I get my customers to spend more money with me? How can I get better quality of leads without breaking the bank account?

Is there a better way of targeting my advertising so that I win much more than I lose?

Below are three strategies to attracting more business and making more money:

Strategy #1 - You Must Understand The Lifetime Value Of Your Clients

Every business owner needs to fully understand the life time value of their customers.

This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer. The following example will explain why it’s important to know this number: Let’s pretend you own a book store.

If your customer spends $50 every time they walk into your store, and they visit once a month for 4 years, a customer is worth $2400.00. The math would look like this: $50 (average bill) x 12 (number of visits) x 4 (number of years).

Think of how much money you’re missing out on if you were thinking of only one transaction?

Let’s take a look at another example:

John Smith sells a CD plus manual kit on how to self-publish a book. The initial manual set is worth $500. John knows that over the lifetime of a customer, a significant number will spend somewhere between $20,000 and $40,000 with additional products!

By knowing his numbers he can afford to allocate a significant amount of money towards his advertising budget to bring in more customers. Why? Because he is equipped with information that he’ll make it up on average over the lifetime of the customer.